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A380 / GameMax

A380 / GameMax by Campaign (?), priced around $90, Horizontal retro handheld, running Android 6, powered by RockChip RK3128, with a 4.0 inch display

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Specifications

60 of 65 catalogued fields are filled in for this handheld. Anything the catalogue has not recorded is labelled Not documented rather than estimated.

Identity

Brand
Campaign (?)
Release Date
2021 / 08
Price
$90
Pricing category
$075 - $100

Form factor & shell

Form Factor
Horizontal
Shell material
Plastic
Colors
Yellow, Black
Dimensions
161 mm x 74 mm x 21 mm
Weight
Not documented
Cooling
Not documented

Operating system

Operating System
Android 6

Performance

System on a Chip
RockChip RK3128
CPU
Cortex-A7
CPU cores
4 Cores
CPU threads
4 Threads
CPU clock speed
1.3 GHz
Architecture
ARM
GPU
Mali-400 MP2
GPU cores
2 Cores
GPU clock speed
500 MHz
RAM
512 MB DDR2
Performance rating
6.5/10 · B

Display

Screen size
4.0 inch
Screen type
IPS
Resolution
800 x 480
PPI
233.24 PPI
Aspect ratio
5:3
Screen refresh rate
60 Hz
Screen lens
Tempered Glass (Not OCA Laminated)

Battery & charging

Battery
3000 mAh
Charge port
USB-C
Storage
External MicroSD

Controls

D-pad
Cross Lower placement
Analogs
Dual thumbsticks with L3/R3 Left: Upper placement Right: Lower placement
Face buttons
4 Buttons
Shoulder buttons
L1, R1, L2, R2 Vertical
Extra buttons
Power, Volume +-, Reset
Rumble
Not documented
Volume control
Dedicated Buttons
Brightness control
Menu
Power control
Button

Connectivity

Connectivity
Bluetooth, WiFi (?)
Video output
Mini HDMI
Audio output
Not documented
Speaker
Dual Stereo Front facing
Sensors
Not documented

Emulation grades

Game Boy
A
Nintendo Entertainment System
A
Sega Genesis
A
Game Boy Advance
A
Super Nintendo
A
PlayStation 1
B
Nintendo DS
D
Nintendo 64
D
Dreamcast
F
PSP
F
Sega Saturn
F
GameCube
F
Wii
F
Nintendo 3DS
F
PlayStation 2
F
Wii U
F
Nintendo Switch
F
PlayStation 3
F
Emulation limit
SNES FX & 3D PS1 (60 FPS), N64 & NDS (playable but can be laggy)

Where To Buy

Marketplace rows use affiliate-friendly links where available. Average price stays based on the console database, not live per-store pricing.

Store Price
Amazon
Amazon search results
$90
Aliexpress 1, 2, 3, 4, 5, 6, 7
Imported from spreadsheet hyperlink
$90
AliExpress
AliExpress search results
$90
Alibaba
Alibaba search results
$90

Affiliate disclosure and terms are linked in the footer.

A380 / GameMax review: should it beat out CoolBaby RS-63 / RS3128 and the rest of its closest rivals?

Broad emulation range

A380 / GameMax from Campaign (?) is the kind of retro handheld that makes sense only once you stop reading the spec sheet like a trophy case and start reading it like a buyer.

A380 / GameMax is not trying to win every argument at once; its appeal lives in the balance between emulation comfort, day-to-day usability, and whether its price still feels sane.

Best For

  • Shoppers who want a focused retro machine with a clear role.
  • Best fit for Game Boy (A), NES (A), and Sega Genesis (A).
  • Designed around a horizontal handheld shape.

Why It Hooks You

  • Overall rating sits at 6.5/10 · B.
  • IPS display story helps define the vibe.
  • Current price context is $90.

Spec Snapshot

Before the review gets opinionated, here is the clean spec picture. This table is the reality check that keeps the rest of the write-up grounded.

CategoryDetails
BrandCampaign (?)
Release2021 / 08
Form factorHorizontal
Operating systemAndroid 6
Overall performance6.5/10 · B
SoCRockChip RK3128
CPUCortex-A7, 4 Cores, and 1.3 GHz
GPUMali-400 MP2, 2 Cores, and 500 MHz
RAM512 MB DDR2
Display4.0 inch, IPS, and 60 Hz
Resolution800 x 480, 5:3, and 233.24 PPI
Battery and cooling3000 mAh
Storage and I/OExternal MicroSD, USB-C, and Mini HDMI
Price$90

If this review pulls you in, the fastest next rabbit hole is CoolBaby RS-63 / RS3128 and RG-350P, because those are the products most likely to clarify whether A380 / GameMax is your real match or just your current curiosity.

Screen, Controls, and First-Contact Feel

A380 / GameMax pairs the hardware with 4.0 inch, IPS, 60 Hz, 800 x 480, 5:3, and 233.24 PPI. That is the kind of detail stack retro buyers should linger on, because a handheld can be technically capable and still feel wrong if the aspect ratio, sharpness, and scaling story are off. The screen protection is listed as Tempered Glass (Not OCA Laminated), a small clue that often hints at how polished or rough the front face might feel in daily use.

The controls are described with Cross Lower placement, Dual thumbsticks with L3/R3 Left: Upper placement Right: Lower placement, 4 Buttons, L1, R1, L2, R2 Vertical, and Power, Volume +-, Reset. That matters more than many spec sheets admit, because the difference between a fun handheld and a fatiguing one often shows up in the D-pad, shoulder shape, and how naturally the thumbs settle into place. A device can run a game and still fail the vibe test if the controls feel like an afterthought.

The 5:3 aspect ratio adds another layer to the story. Some buyers want sharp all-purpose flexibility, others want a screen that flatters the systems they actually play most. Good reviews should make that tradeoff visible instead of pretending every resolution solves every problem.

The Performance Story

The heart of the machine is the RockChip RK3128. CPU duties are handled by Cortex-A7. Graphics are handled by Mali-400 MP2. Memory is listed at 512 MB DDR2. The sheet rates the overall performance at 6.5/10 · B, or roughly 3.3 on the normalized scale.

The CPU side is described with 4 Cores, 4 Threads, and 1.3 GHz, which is more useful than brand names alone because it hints at how much headroom the handheld should have before emulator tuning gets annoying. On the graphics side, 2 Cores, 500 MHz, and ARM helps sketch the ceiling for heavier systems, upscale experiments, and shader curiosity.

A380 / GameMax looks strongest with Game Boy (A), NES (A), Sega Genesis (A), Game Boy Advance (A), Super Nintendo (A), and PlayStation 1 (B), which gives the review something more tangible than a vague "good for retro" verdict. The listed emulation limit, SNES FX & 3D PS1 (60 FPS), N64 & NDS (playable but can be laggy), is the kind of line buyers should actually respect because it tells you where the romance ends and the compromise begins.

If there is a weakness here, it is not necessarily fatal. It simply means the smartest pitch for this handheld is often the honest one: let it own the systems it handles confidently and do not pretend it is built to brute-force every wish list.

Who This Handheld Is Really For

A380 / GameMax is best framed as a machine for shoppers who want a focused retro machine with a clear role. This category rewards shoppers who know what kind of sessions they actually play, because not every strong device is strong in the same way.

The horizontal shape matters here because it changes comfort, portability, and the kind of nostalgia the device leans into. The fact that it runs Android 6 also affects what kind of setup work, app ecosystem, and tinkering ceiling buyers should expect.

The release timing listed as 2021 / 08 helps place it in context. In this market, timing changes expectations: a device that felt expensive at launch can look sharply judged six months later, while a newer device may need to justify a premium.

The Consoles Most Likely To Pull You Away

ConsoleAnglePricePerformanceWhy Click Through
Closest Match$957/10 · B+horizontal layout, tracked around $95, rated 7/10 · B+.
RG-350P
Anbernic
Closest Match$906/10 · Bhorizontal layout, tracked around $90, rated 6/10 · B.
RG-300X
Anbernic
Smaller Alternative$886/10 · Bhorizontal layout, tracked around $88, rated 6/10 · B.
RG-350
Anbernic
Closest Match$806/10 · Bhorizontal layout, tracked around $80, rated 6/10 · B.

A380 / GameMax becomes much easier to judge once it is forced into the same room as CoolBaby RS-63 / RS3128, RG-350P, and RG-300X. This is where a vague impression turns into a real buying decision, because each nearby rival throws a different kind of pressure on the table.

A380 / GameMax versus CoolBaby RS-63 / RS3128 is interesting because closest match is the obvious angle. If A380 / GameMax feels almost right but not quite, CoolBaby RS-63 / RS3128 is the sort of nearby detour that can completely change the shortlist. CoolBaby RS-63 / RS3128 is tracked around $95. Its overall rating is 7/10 · B+. From another angle, a380 / GameMax versus RG-350P is interesting because closest match is the obvious angle. In practice, if A380 / GameMax feels almost right but not quite, RG-350P is the sort of nearby detour that can completely change the shortlist. RG-350P is tracked around $90. That said, its overall rating is 6/10 · B. More importantly, a380 / GameMax versus RG-300X is interesting because smaller alternative is the obvious angle. RG-300X sits close enough to A380 / GameMax to make the comparison meaningful, but different enough to sharpen the buying decision. RG-300X is tracked around $88.

A handheld earns a place in the shortlist when it can survive comparison without needing excuses. That is the standard this section is really applying.

Price, Availability, and Value Pressure

A380 / GameMax is currently tracked around $90 and lands in the $75 - $100 pricing band. Retro handhelds are almost never judged in isolation; they are judged against the five other devices sitting one tab away in a buyer's browser.

The spreadsheet points shoppers toward Aliexpress 1, 2, 3, 4, 5, 6, 7 and Amazon for availability. That matters because storefront quality, shipping confidence, and after-sales expectations often shape the emotional experience of a purchase before the box even arrives.

Every handheld makes tradeoffs somewhere, even when the spreadsheet leaves them unstated. Good buying advice is not about pretending the downsides do not exist; it is about deciding whether the downsides land in the part of the experience you personally care about.

Battery, Build, and Everyday Friction

A380 / GameMax is described with battery: 3000 mAh. Those are not background details; they shape noise, comfort, endurance, and whether the device feels eager to be used or mildly exhausting to keep fed. Audio is covered by Dual Stereo Front facing, which matters for sofa play, travel, and late-night sessions when speakers and headphone output can quietly make or break the experience.

Physically, the device is outlined by 161 mm x 74 mm x 21 mm, Plastic, and Yellow, Black. This is where you start picturing whether it is truly pocketable, only jacket-safe, or clearly a bag companion. A handheld is only as portable as the friction it introduces. Too heavy, too hot, too awkward, and even strong specs start feeling theoretical.

The practical I/O story includes External MicroSD, Bluetooth, WiFi (?), USB-C, and Mini HDMI. These details matter because many retro buyers are also collectors, tinkerers, dock-and-TV players, or people with large libraries that need sensible storage and transfer options.

The Shortlist Verdict

A380 / GameMax leaves the strongest impression when you frame it as a recommendation for shoppers who want a focused retro machine with a clear role. That is the lens that makes the strengths feel intentional instead of accidental.

Broad emulation range is not just a catchy label here. It is the cleanest shorthand for why this device deserves attention. The compatibility profile around Game Boy (A), NES (A), Sega Genesis (A), and Game Boy Advance (A) gives it a concrete identity.

If the device sparks your interest, the smartest next click is usually CoolBaby RS-63 / RS3128, followed by RG-350P, because that is where the shape of the market around it comes into focus. That is what a good review should do: not close the conversation, but sharpen the next choice.

Playable Games

Games shown here match systems this handheld can run at a B grade or better.

A Helping Hand
A Helping Hand

2024 •Super Nintendo

King Boo has returned to force Mario players to socialize. Players must work together through shadows, riddles, and schemes to thwart his evil plans....

A Husk at Dusk
A Husk at Dusk

2022 •Game Boy

A Husk At Dusk invites you to step into Stanley the Scarecrow's magical corn maze. You'll be met with puzzles and challenges along the way in this aut...

A Mole in Space
A Mole in Space

2021 •Super Nintendo

Embark on a short space journey to fix Moley's Spaceship and help him to continue his space expeditions. Three fully fleshed tough levels that will ch...

A Rushed Project
A Rushed Project

2020 •Super Nintendo

"A Rushed Project" is a mini SMW hack with 7 exits in total, but with a small twist. Each of those levels grabbed a different gimmick, graphics and ot...

A Short Day
A Short Day

2022 •Game Boy

A Short Day is a timed 5-minute mini-adventure about managing your time and enjoying the smaller things in life. This game placed 2nd in the Game Boy...

A Solution
A Solution

2025 •Game Boy

A prime minister is murdered, and the entire nation is in shock. No one had believed that something like this could happen here. Yet, everyday life co...

A Sound of Thunder
A Sound of Thunder

2004 •Game Boy Advance, GameCube, PlayStation 2

Based on the Franchise Pictures movie of the same name, A Sound of Thunder takes you to a future where time travel is possible. Things quickly go wron...

A380 / GameMax — Frequently Asked Questions

Every answer is built from this console's own catalogue record. Where the record is empty, the answer says so rather than guessing.

Is the A380 / GameMax an official Campaign (?) product?

The console database lists the A380 / GameMax under the brand Campaign (?). It does not document whether the A380 / GameMax is an officially licensed Campaign (?) product.

When was the A380 / GameMax released, and what does it cost?

The console database lists the release date as 2021 / 08 and the price as $90 for the A380 / GameMax.

What chipset and how much RAM does the A380 / GameMax have?

The console database lists the system on a chip as RockChip RK3128, the CPU as Cortex-A7, and the RAM as 512 MB DDR2 for the A380 / GameMax.

What are the A380 / GameMax's dimensions, weight and battery?

The console database lists the dimensions as 161 mm x 74 mm x 21 mm and the battery as 3000 mAh for the A380 / GameMax. The weight is not documented in the console database.

Which systems can the A380 / GameMax emulate well?

The console database gives the A380 / GameMax a grade of B+ or better for 5 systems: Game Boy, Nintendo Entertainment System, Sega Genesis, Game Boy Advance, and Super Nintendo.

Where can I buy the A380 / GameMax?

The marketplace rows shown for the A380 / GameMax are search and marketplace links, not a verified live price feed. The console database does not verify live prices or stock, so check the linked marketplace listings for current availability.

Sources & Editorial Notes

  • Specifications are taken from this handheld's entry in the Lost In Consoles catalogue, which is compiled from manufacturer documentation and public filings. How we compile device data.
  • Empty fields are published as Not documented. Nothing on this page is estimated, inferred or carried over from a similar device.
  • Spotted an error? Send a correction.