1998 •PlayStation 1
...Iru! takes place in a high school with a large mechanical clock in the center. You control an upper classman who, along with his fellow students an...
A380 / GameMax by Campaign (?), Horizontal retro handheld, running Android 6, powered by RockChip RK3128, with a 4.0 inch display, priced around 90.0
Marketplace rows use affiliate-friendly links where available. Average price stays based on the console database, not live per-store pricing.
| Store | Price |
|---|---|
|
Aliexpress
1, 2, 3, 4, 5, 6, 7
Imported from spreadsheet hyperlink
|
90.0 |
|
Amazon
Imported from spreadsheet hyperlink
|
90.0 |
|
AliExpress
AliExpress search results
|
90.0 |
Affiliate disclosure and terms are linked in the footer.
Broad emulation range
A380 / GameMax lands in a crowded lane, which is exactly why the comparison with CoolBaby RS-63 / RS3128, RG-350P, and RG-300X matters so much.
A380 / GameMax is not trying to win every argument at once; its appeal lives in the balance between emulation comfort, day-to-day usability, and whether its price still feels sane.
Before the review gets opinionated, here is the clean spec picture. This table is the reality check that keeps the rest of the write-up grounded.
| Category | Details |
|---|---|
| Brand | Campaign (?) |
| Release | 2021 / 08 |
| Form factor | Horizontal |
| Operating system | Android 6 |
| Overall performance | ⭐️⭐️⭐️¼ |
| SoC | RockChip RK3128 |
| CPU | Cortex-A7, 4 Cores, and 1.3 GHz |
| GPU | Mali-400 MP2, 2 Cores, and 500 MHz |
| RAM | 512 MB DDR2 |
| Display | 4.0 inch, IPS, and 60 Hz |
| Resolution | 800 x 480, 5:3, and 233.24 PPI |
| Battery and cooling | 3000 mAh |
| Storage and I/O | External MicroSD, USB-C, and Mini HDMI |
| Price | 90.0 |
If this review pulls you in, the fastest next rabbit hole is CoolBaby RS-63 / RS3128 and RG-350P, because those are the products most likely to clarify whether A380 / GameMax is your real match or just your current curiosity.
A380 / GameMax is best framed as a machine for shoppers who want a focused retro machine with a clear role. That may sound obvious, but it is the difference between buying a handheld that becomes a habit and one that turns into a drawer resident.
The horizontal shape matters here because it changes comfort, portability, and the kind of nostalgia the device leans into. The fact that it runs Android 6 also affects what kind of setup work, app ecosystem, and tinkering ceiling buyers should expect.
The release timing listed as 2021 / 08 helps place it in context. In this market, timing changes expectations: a device that felt expensive at launch can look sharply judged six months later, while a newer device may need to justify a premium.
The heart of the machine is the RockChip RK3128. CPU duties are handled by Cortex-A7. Graphics are handled by Mali-400 MP2. Memory is listed at 512 MB DDR2. The sheet rates the overall performance at ⭐️⭐️⭐️¼, or roughly 3.3 on the normalized scale.
The CPU side is described with 4 Cores, 4 Threads, and 1.3 GHz, which is more useful than brand names alone because it hints at how much headroom the handheld should have before emulator tuning gets annoying. On the graphics side, 2 Cores, 500 MHz, and ARM helps sketch the ceiling for heavier systems, upscale experiments, and shader curiosity.
A380 / GameMax looks strongest with Game Boy (A), NES (A), Sega Genesis (A), Game Boy Advance (A), Super Nintendo (A), and PlayStation 1 (B), which gives the review something more tangible than a vague "good for retro" verdict. The listed emulation limit, SNES FX & 3D PS1 (60 FPS), N64 & NDS (playable but can be laggy), is the kind of line buyers should actually respect because it tells you where the romance ends and the compromise begins.
If there is a weakness here, it is not necessarily fatal. It simply means the smartest pitch for this handheld is often the honest one: let it own the systems it handles confidently and do not pretend it is built to brute-force every wish list.
A380 / GameMax pairs the hardware with 4.0 inch, IPS, 60 Hz, 800 x 480, 5:3, and 233.24 PPI. That is the kind of detail stack retro buyers should linger on, because a handheld can be technically capable and still feel wrong if the aspect ratio, sharpness, and scaling story are off. The screen protection is listed as Tempered Glass (Not OCA Laminated), a small clue that often hints at how polished or rough the front face might feel in daily use.
The controls are described with Cross Lower placement, Dual thumbsticks with L3/R3 Left: Upper placement Right: Lower placement, 4 Buttons, L1, R1, L2, R2 Vertical, and Power, Volume +-, Reset. That matters more than many spec sheets admit, because the difference between a fun handheld and a fatiguing one often shows up in the D-pad, shoulder shape, and how naturally the thumbs settle into place. If the screen is what sells a handheld in screenshots, the controls are what decide whether it earns repeat sessions.
The 5:3 aspect ratio adds another layer to the story. The right screen is not always the fanciest one. Sometimes it is the one that makes your core library look natural instead of merely possible.
| Console | Angle | Price | Performance | Why Click Through |
|---|---|---|---|---|
CoolBaby RS-63 / RS3128 CoolBaby | Closest Match | 95.0 | ⭐️⭐️⭐️½ | horizontal layout, tracked around 95.0, rated ⭐️⭐️⭐️½. |
RG-350P Anbernic | Closest Match | 90.0 | ⭐️⭐️⭐️ | horizontal layout, tracked around 90.0, rated ⭐️⭐️⭐️. |
RG-300X Anbernic | Smaller Alternative | 88.0 | ⭐️⭐️⭐️ | horizontal layout, tracked around 88.0, rated ⭐️⭐️⭐️. |
RG-350 Anbernic | Closest Match | 80.0 | ⭐️⭐️⭐️ | horizontal layout, tracked around 80.0, rated ⭐️⭐️⭐️. |
A380 / GameMax becomes much easier to judge once it is forced into the same room as CoolBaby RS-63 / RS3128, RG-350P, and RG-300X. This is where a vague impression turns into a real buying decision, because each nearby rival throws a different kind of pressure on the table.
A380 / GameMax versus CoolBaby RS-63 / RS3128 is interesting because closest match is the obvious angle. Compared with A380 / GameMax, CoolBaby RS-63 / RS3128 makes the more obvious play for readers who care about closest match. CoolBaby RS-63 / RS3128 is tracked around 95.0. Its overall rating is ⭐️⭐️⭐️½. In practice, a380 / GameMax versus RG-350P is interesting because closest match is the obvious angle. From another angle, compared with A380 / GameMax, RG-350P makes the more obvious play for readers who care about closest match. RG-350P is tracked around 90.0. In practice, its overall rating is ⭐️⭐️⭐️. That said, a380 / GameMax versus RG-300X is interesting because smaller alternative is the obvious angle. RG-300X sits close enough to A380 / GameMax to make the comparison meaningful, but different enough to sharpen the buying decision. RG-300X is tracked around 88.0.
A handheld earns a place in the shortlist when it can survive comparison without needing excuses. That is the standard this section is really applying.
A380 / GameMax is currently tracked around 90.0 and lands in the $075 - $100 pricing band. Price does not just change whether a device feels affordable. It changes what kinds of flaws buyers are willing to forgive.
The spreadsheet points shoppers toward Aliexpress 1, 2, 3, 4, 5, 6, 7 and Amazon for availability. That matters because storefront quality, shipping confidence, and after-sales expectations often shape the emotional experience of a purchase before the box even arrives.
Every handheld makes tradeoffs somewhere, even when the spreadsheet leaves them unstated. That is why value is always a conversation between specs and priorities. There is no universal bargain, only a good fit at the right moment.
A380 / GameMax is described with battery: 3000 mAh. Those are not background details; they shape noise, comfort, endurance, and whether the device feels eager to be used or mildly exhausting to keep fed. Audio is covered by Dual Stereo Front facing, which matters for sofa play, travel, and late-night sessions when speakers and headphone output can quietly make or break the experience.
Physically, the device is outlined by 161 mm x 74 mm x 21 mm, Plastic, and Yellow, Black. This is where you start picturing whether it is truly pocketable, only jacket-safe, or clearly a bag companion. The best portable devices earn their place in a routine. They are easy to reach for, easy to trust, and easy to put back down without feeling delicate.
The practical I/O story includes External MicroSD, Bluetooth, WiFi (?), USB-C, and Mini HDMI. These details matter because many retro buyers are also collectors, tinkerers, dock-and-TV players, or people with large libraries that need sensible storage and transfer options.
A380 / GameMax leaves the strongest impression when you frame it as a recommendation for shoppers who want a focused retro machine with a clear role. That is the lens that makes the strengths feel intentional instead of accidental.
Broad emulation range is not just a catchy label here. It is the cleanest shorthand for why this device deserves attention. The compatibility profile around Game Boy (A), NES (A), Sega Genesis (A), and Game Boy Advance (A) gives it a concrete identity.
If the device sparks your interest, the smartest next click is usually CoolBaby RS-63 / RS3128, followed by RG-350P, because that is where the shape of the market around it comes into focus. That is what a good review should do: not close the conversation, but sharpen the next choice.
Games shown here match systems this handheld can run at a B grade or better.
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